Social Media Manager, Predictions

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

The Social team builds Coinbase's brand where the internet lives. We're hiring a Social Media Manager to grow Coinbase's prediction markets presence, starting with @CoinbasePredict on X. You'll turn live markets into real-time content across finance, sports, politics and culture, making Coinbase the place people go to see what the world thinks will happen next.

What you'll do:

• Own @CoinbasePredict day to day, creating high-quality, original content including memes, commentary and real-time market reactions for @CoinbasePredict and @Coinbase.
• Track trends, culture and competitor activity across X and social platforms to spot opportunities and turn hot topics into timely content and live contracts.
• Partner with product marketing, product, legal, compliance and creative teams to bring prediction markets launches and campaigns to life on social.
• Build content processes, editorial systems and AI-assisted workflows that let the team post fast and stay compliant.
• Develop and execute strategies to monitor, advise on and respond to FUD with both immediate and long-term approaches.
• Analyze performance data to optimize content strategy, grow followers and increase engagement across channels.

Required Skills and Experience:

• 3+ years managing brand or creator social accounts with demonstrated audience growth and viral content wins, especially on X.
• Power user of prediction markets who actively follows multiple categories across sports, entertainment, politics and finance.
• Talented copywriter and meme-maker with a direct, non-corporate style and experience creating short-form video content.
• Track record of rapidly iterating content strategy based on performance data and stakeholder feedback.
• Experience managing a daily content calendar across multiple platforms while responding to real-time news cycles.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.